Passoni Nature

Following the success of the wooden brochure we designed we leveraged the approach to refresh the look of the whole Passoni Nature brand including their stationery, sales materials and website.

Touch this

As well as a fast-growing furniture design brand, Passoni Nature are master wood craftsmen, whose knowledge of the material they work with is unsurpassed. We felt the old brand did not reflect this.
We introduced a much more textural and tactile visual language, starting from the hand-drawn tree symbol in the logo, and we carried it through across all the touchpoints.
The catalogues (displayed) are printed on beautiful-to-touch uncoated paper. The covers, using post-consumer waste recycled card, display a wood grain pattern, which we designed specifically and had varnished onto the paper.
Passoni Nature product catalogue