As well as a fast-growing furniture design brand, Passoni Nature are master wood craftsmen, whose knowledge of the material they work with is unsurpassed. We felt the old brand did not reflect this.
We introduced a much more textural and tactile visual language, starting from the hand-drawn tree symbol in the logo, and we carried it through across all the touchpoints.
The catalogues (displayed) are printed on beautiful-to-touch uncoated paper. The covers, using post-consumer waste recycled card, display a wood grain pattern, which we designed specifically and had varnished onto the paper.