How do you explain a complex service and set of products in a simple way?
Friem are a leading gloabl company specializing in electrical equipment for renewable energies. Custard created a video to explain Friem’s offering and world-class support system.
The video was part of a wider effort in which we also curated Friem’s digital presence.
Friem supplies power inverters to manage the production of renewable energies and to power some of the world’s transport systems. The subject matter is quite complex and they needed urgently a piece of communication that could clearly explain what they do to a public that was growing beyond industry insiders.
In the space of a couple of weeks, and with no time or budget for filming on the premises, we created a short video that would both promote the company and explain to potential customers the value of Friem’s products and services.